Internet Marketing strategies



Search Engine Optimization (SEO) is a set of methods intended to get your web site noticed by search engines such as Google and Yahoo and have them position your site higher in their search result rankings. (We are super good at this.)

Pay Per Click (PPC) is where you pay money to the search engine company, through a bidding process, to have your ad appear in the paid listings column of a search result page.

Web analytics. These are amazing tools that can provide timely reporting on your Internet campaign’s effectiveness. This means you can experiment and adjust your campaign for maximum impact.

Social Media Marketing is the world of Facebook, Twitter, blogging, YouTube, online press releases and lots more. If you don’t know what you’re doing, this area can be an enormous money and time waster. Do it right, however, and the world clicks a pathway to your door.

Email marketing has the potential of generating great sales, goodwill and long-term relationships with your customers. Handled improperly, however, it can backfire, leading customers to not just unsubscribe, but even to mount campaigns to damage your reputation.

Other Online Marketing Established and newly released options, including mobile advertising, banners, online classifieds and video clips. As leaders in Internet marketing, we’re constantly monitoring advances in the field, and how they can be used most effectively to benefit you.

At Sunroom Media, we eat, sleep and breathe this stuff. We actually love it, and love developing strategies that make our clients successful.

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How important is SEO? See for yourself.

In oday’s market, effective Search Engine Optimization (SEO) can mean the difference between being seen and being ignored. Between flat revenue and growth. Between success and failure.

Google this to see why

Suppose you type in mechanics ,Queensland and click “search.” An instant later, you’re presented with about 5,300,000 results.

On your monitor is the first of seventy pages of web sites that, to one degree or another, match your search result. But you’re not going to click through all seventy pages. You’re probably not even going to scroll down “past the third result” on the first page. You’re going to visit one of the sites listed at or near the top of page one. That’s why businesses want so badly to be at or near the top of search engine listings.

Search engines are extraordinarily sophisticated programs, and the best ones are changing constantly in an effort to provide web users with the most relevant search results, while avoiding being “gamed” by businesses that try to manipulate the system to achieve higher ratings.

Anyone who tells you that they have found some near-magic formula or trick that outsmarts the major search engines and will guarantee you top rankings is also not a key employee at Google. That person is a liar.

While there are no magic formulas to achieving high search engine results, there are tried-and-true practices that, if fully understood and implemented, will result in top rankings.

 

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Click Tracking Web Analytics

Know where your internet customers click

In brick-and-mortar retail, product and aisle placement is critical. Store owners spend hours observing how customers move through aisles of products, then rearrange displays to best present their wares.

The same is true for your web site. But traditional web analytics doesn’t provide all of the information. Click Tracking fills that gap by providing a visual map of click patterns and customer conversion.

Click Tracking is a web analytics service that gives organizations a rare user’s-eye view of exactly where people click on a specific web page, and which of those clicks convert into leads or customers.

 

Flexible, Adaptible Web Analytics

Click Tracking offers a different look at web site performance. With it, you can:

Know precisely which areas of the page generate clicks and sales or leads.

Determine ‘dark’ areas of the page, where visitors click on unlinked images or other unlinked items.

Learn which parts of large image or image map collect the most clicks.

Know whether essential calls to action are getting the attention they deserve.

It anonymously maps click locations for all users that visit a tracked web page..

Not just a tool

Click Tracking is a web analytics service, not just a tool. Sunroom Media will work with you to insure you get real, usable results and analysis.

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